| Pre-conference | Main Conference Day 1 | Main Conference Day 2 |
| 8:00 - 9:30 a.m | Legal straight talk: Get answers to tough questionsRobert Markette, attorney, Benesch, Friedlander, Coplan & Aronoff, Indianapolis, and Elizabeth Zink-Pearson, attorney, Pearson & Bernard, Edgewood, Ky. Learn how to avoid the fines and jail time that could result from anti-kickback and Stark violations. Plus, find out what defense you have when dealing with competitors who engage in illegal practices. Home health attorneys Robert Markette and Elizabeth Zink-Pearson combine their 30 years of experience to answer your most difficult questions about how to stay within the line of compliant marketing practices. |
| Tool: | Steps to audit marketing practices and checklist for dealing with noncompliant competitors. |
| 9:30 – 9:45 a.m. | Networking and refreshments |
| 9:45 – 10:45 a.m. | Let CRM improve homecare sales staff productivityDarcey Trescone, Senior Manager, Simione Healthcare Consultants, Las Vegas Help your sales reps manage their time and territory, differentiate your high-achieving sales staff from your underperformers and minimize the financial risk of employee turnover by switching to a sophisticated electronic CRM program. Darcey Trescone, Senior Manager, will walk you through understanding the value of the CRM tool and key considerations in selecting, implementing and measuring success. |
| 10:45 – 11:00 a.m. | Break |
| 11:00 a.m. – Noon | Ignite more admissions with key metricsJoanne Moore, director of marketing and business development, Family Home Health and Centered Hospice, Addison, Ill. Don’t let the face-to-face encounter rules and increased competition lead to lost referrals. Instead, adopt a marketing scorecard that measures key metrics, such as the quarterly growth or decline in referrals for each referral source. That will help you zero in on the winning marketing approaches so you can replicate them for other referral sources and automatically increase your revenue. |
| Tool: | Step-by-step guide to building your own marketing scorecard and a sample marketing scorecard. |
| Noon | Conference adjourns |
| BONUS: Dozens of tools that will more than pay for the conference. |
“The conference didn’t just provide information – it provided usable, concrete, easy-to-implement actions to improve business performance.”
