Main Conference Day 1

8:00 - 9:00 a.m.

Exhibit Hall Open

Registration / Continental Breakfast in Exhibit Hall

9:00 - 10:15 a.m.

Bob Roth Kunu Kaushal

Gerry Fioriglio

Private Duty CEOs share growth strategies, industry challenges

Bob Roth, founder of Cypress HomeCare Solutions in Phoenix, Ariz., Kunu Kaushal, Founder and CEO of Senior Solutions Home Care, Brentwood, Tenn., Gerry Fioriglio, CEO and owner, Family Caregivers Network, Pennsburg, Pa.

Join innovative and strategic agency leaders to discuss how they have grown their agencies over the past five years, big changes they see on the horizon and ways agencies can take advantage of emerging trends. They’ll field questions related to new technology that can promote compliance and greater efficiency; marketing and sales tactics that result in more referrals; recruitment and retention strategies; and best practices for quality and client satisfaction.

10:15 - 10:30 a.m.

Exhibit Hall Open

Networking Break in Exhibit Hall

Networking Tip: Check your goodie bag for your Game Card!

10:30 – 11:45 a.m.

Aaron Marcum

Jump ahead of the data curve: Explore current, future home care trends

Aaron Marcum, chief executive officer and founder of Home Care Pulse in Rexburg, Idaho

Did you know that median annual private duty revenue has increased 37% over the last eight years as demand for home care services has increased? And median caregiver turnover has risen to a record high of 65.7% in 2016 from 39.4% in 2009. Join Aaron Marcum as he discusses a drastically changing home care landscape based on trends that he has garnered from eight years’ worth of industry data collected as part of his annual Home Care Benchmarking Study. The annual benchmarking study focuses on finance, sales, marketing, operations, client experience and recruitment and retention.

TOOL Key performance benchmarking tracker — An interactive tool you can input your key performance indicators to compare how you stack up against the industry benchmarks.

11:45 a.m. – 1:15 p.m.

Exhibit Hall Open

Networking Lunch in Exhibit Hall

Networking Tip: Meet new people. Sit beside someone you don’t know.

Breakout Sessions—Choose Your Path

Track A:
Recruit & retain caregivers,
grow your client base

1:15 – 2:15 p.m.

Georjean Sweis

How to attract and retain the best candidates through education and benefits

Georjean Sweis, director of operations, Visiting Angels, Havertown, PA

Discover the keys to strategically attracting and retaining quality caregivers by offering competitive benefits, incentives, comprehensive education and/or training programs as well as defining and developing career paths. Use these tools to build a workforce that supports business growth, profitability and progress by recognizing team and individual efforts in a way that motivates the team to continue to perform at heights to endure your high quality standards.

TOOL Checklist: Questions to ask when building a benefits package

Track B:
Diversify & market your services,
grow the business

1:15 – 2:15 p.m.

Gerry Fioriglio

Parkinson’s program becomes agency’s key to growth

Gerry Fioriglio, CEO and owner of Family Caregivers Network, Pennsburg, Pa.

Differentiate your agency, increase your revenue and improve quality of care by launching a signature Parkinson’s program. Since Family Caregivers Network launched its program in 2013, it has reduced hospitalization rates and ER visits for clients with this diagnosis. The program has extended clients’ length of service, increased hours of care and yielded revenue 10 times that of clients not on the program. Learn how to replicate this agency’s success and establish your agency as the go-to source for treating these clients in your area.

TOOL Exercise program guide on balance and strength

2:15 – 2:30 p.m.


2:15 – 2:30 p.m.


2:30 – 3:30 p.m.

Leigh Davis

Recruitment tools to make millennials want to work for you

Leigh Davis, owner/partner, Davis+Delany, Fayetteville, Arkansas

Learn how one agency reduced its caregiver turnover rate to as low as 17% in part by targeting recruitment and retention techniques that speak to millennials, a group that will make up nearly half of the workforce by 2020. Learn how to attract this group by offering them unique schedule options, tapping into underused social media techniques, creating special recognition programs and creating caregiver newsletters. Plus, craft ads that grab attention and fine-tuned scripts that hook potential candidates when they inquire about working with your agency.

TOOL 49-Point employee solutions checklist for recruitment, hiring and screening

2:30 – 3:30 p.m.

Anne Recht

Connie Parsons

Make your mark: Online marketing that sets you apart

Anne Markowitz Recht, CEO, AMR Care Group, Jericho, N.Y. and Connie Parsons, president and COO of IlluminAge Communication Partners, Seattle, Wash.

AMR Care Group has used digital marketing to help grow the agency up to 25% per year over the past several years. Follow the techniques this agency used to build brand awareness and establish themselves as subject matter experts in providing care for older adults. Blogging, social media and emails are also cost-efficient tools to support marketing goals. This session will show agencies how to plan and manage blogs, as well as how to develop and manage a social media marketing program that uses LinkedIn and Facebook to promote brand awareness.

TOOL Dos and don’ts to succeed in online marketing

3:30 – 4:00 p.m.

Exhibit Hall Open

Networking Break (Exhibit Hall)

Networking Tip: Ask exhibitors about their giveaway prizes

3:30 – 4:00 p.m.

Exhibit Hall Open

Networking Break (Exhibit Hall)

Networking Tip: Win prizes! Is your game card half full? Visit the exhibitors

4:00 – 5:00 p.m.

Bob Roth

Eric Olsen

Incentivize caregivers to refer a friend

Bob Roth, founder of Cypress HomeCare Solutions in Phoenix, Ariz. and Eric Olsen, co-founder, Retention and Recruiting Solutions, LLC, Scottsdale, Ariz.

Cypress HomeCare recently introduced a new recruiting model that has helped the agency increase caregiver staff and improve retention numbers to the highest they have been in 24 years. At Cypress, caregivers who recruit new caregivers are rewarded financially for the number of hours the new hire works. If that new hire recruits additional caregivers, the original hire is rewarded financially for that person’s hours worked, too. Discover how Cypress implemented the program and funds it using money it had been allocating for job advertisements on Craigslist and other websites. Learn how to make it fun for caregivers to refer a friend — and how to use technology to streamline the process.

TOOL Snapshot of how the recruitment methods works

4:00 – 5:00 p.m.

Imari Adams

Rise through the search engine ranks with low-cost, effective SEO strategies

Imari Adams, marketing specialist, Alora Health Care Systems LLC, Atlanta, Ga.

Achieve higher organic search rankings in the city you serve, increase traffic to your website and build brand awareness. Learn how to inexpensively produce online content across multiple platforms, take advantage of the free advertising that the world of SEO provides and improve awareness and engagement among patients and their families. Discover the benefits of using cost-free tools that enhance SEO such as a Google Analytics, WEB CEO, blogging, development of a Facebook business page, Google Plus page, Linkedin, YouTube channel and even using common items such as cell phone videos to create credibility and brand awareness.

TOOL Digital SEO package, which includes a step-by-step, 90-day do-it-yourself program to establish a meaningful online presence with or without a website.

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