Main Conference Day 1

8:00 - 9:00 a.m.

Exhibit Hall Open

Registration in the Paris Foyer and Continental breakfast in Exhibit Hall

9:00 - 10:00 a.m.

Link operational and client experience data, apply lessons learned to achieve success

Panelists: Aaron Marcum, founder & chairman of Home Care Pulse in Rexburg, Idaho; Erik Madsen, chief executive officer of Home Care Pulse in Rexburg, Idaho

Caregiver turnover is rising, competition is growing, and margins are shrinking. Tying together operational and client experience metrics offers insights into your business and exposes ways to keep growing when other agencies stall. In this session you’ll learn about industry trends based on data collected as part of the annual Home Care Pulse Benchmarking Study by Home Care Pulse. Get actionable tips to create a data-driven strategy to grow your agency amid a competitive industry.

TOOL 2020 Vision: Creating A Strategic Plan for Next Year (eBook)

10:00 - 10:30 a.m.

Exhibit Hall Open

Networking break in Exhibit Hall

10:30 - 11:30 a.m.

Private duty CEOs share growth strategies, industry challenges

Panelists: Dr. Lucy Andrews, owner-CEO, At Your Service Nursing & Home Care, Santa Rosa, Calif.; Kunu Kaushal, founder & CEO, Senior Solutions Home Care, Brentwood, Tenn.; Laura Shaw-deBruin, executive director, Norwood Seniors Network, Chicago, Ill.

Join innovative and strategic agency leaders to discuss how they’ve grown their agencies over the past five years, big changes they see on the horizon and ways you can take advantage of emerging trends. They’ll field questions related to new technology that can promote compliance and greater efficiency; marketing and sales tactics that result in more referrals; recruitment and retention strategies; and best practices for quality and client satisfaction.

11:30 - 12:55 p.m.

Exhibit Hall Open

Networking lunch in Exhibit Hall

We invite you to join the myCNAjobs team for a private 30-minute Recruitment Lab session to discuss your local labor market, review competitive landscape, benchmark your pay, and learn about a special conference promotion.


12:55 – 1:40 p.m.

How a changing home health payment model can create opportunity for private duty

Speaker: Kunu Kaushal, founder & CEO, Senior Solutions Home Care, Brentwood, TN

A new payment model is coming to the Medicare-certified home health industry in 2020, but what does that mean for private duty? In this session, Kunu Kaushal will explain how this change translates to opportunity for private duty home care. Get outside-the-box strategies to help leverage your agency as a better partner and part of the solution for home health in order to win referrals and grow your business. Learn how to leverage the changes that are associated with PDGM in order to grow your agency's private duty business.

TOOLPDGM resource sheet

Breakout Sessions—Choose Your Path

Track A:
Legal & Compliance Issues

1:45 – 2:40 p.m.

A big picture review of the latest legal trends and challenges in the industry

Speaker: Angelo Spinola, attorney and shareholder with Littler Mendelson in Atlanta, Ga.

Hear from one of the industry’s top attorneys on the biggest legal issues impacting the private duty home care industry today. In this session, attorney Angelo Spinola will provide a high-level overview of the newest laws, rulings and legal trends, including issues around using personal cell phones for timekeeping, union organization efforts, a Supreme Court decision on arbitration and much more. Get the details you need to position your agency for success in a changing legal landscape.

TOOL Industry overview white paper

Track B:
Recruitment & Retention

1:45 – 2:40 p.m.

How to build and keep a top-notch front office team

Speaker: Kunu Kaushal, founder & CEO, Senior Solutions Home Care, Brentwood, Tenn.

Your office staff play a big part in setting the tone for your agency, working directly with caregivers and clients as well ensuring smooth agency operations. But how do you know you build the best office team to position your agency for success? In this session Kunu Kaushal will detail best practices to build a strong office team, including how to identify when it’s time to add to the team, ways to divide roles and key skill sets to identify when hiring. These strategies have contributed to growing the agency and leadership team from $0 to $20+ million in annual revenues in 9 short years.

TOOL Roles and responsibilities matrix

2:50 – 3:40 p.m.

Employment practices most likely to result in lawsuits and best practices to reduce liability

Speaker: Angelo Spinola, attorney and shareholder with Littler Mendelson in Atlanta, Ga.

In this session attorney Angelo Spinola will walk agencies through the most common litigation filed against agencies and provide best practices and guidance on how to modify specific practices to reduce potential liability. Topics will include the proper structuring of live-in and on-call pay practices, latest developments concerning litigation over travel time, website accommodation for clients, background checks, caregiver/client transportation claims, fluctuation of caregiver pay rates and other hot button issues. Angelo will discuss the results of these litigations so that agencies can learn from the mistakes of others and explain how agencies are modifying practices to avoid these claims.

TOOL 50-state survey on meal and rest periods for live-in/extended shift caregivers

2:50 – 3:40 p.m.

Find and keep the best caregivers through culture and opportunity

Speaker: Tom Knox, founder and CEO of Seniorcorp in Virginia Beach, Va.

In this session you will learn best practices to find those superstar caregivers and staff, win them over to your culture, keep them engaged long-term in your company and lift their opportunities. Tom Knox, a top 3% performer in the country according to Home Care Pulse, will share winning strategies including how to utilize the best recruitment tools, how to identify the ideal mix of paid and voluntary benefits, how to craft impactful pay for performance plans to drastically increase retention of schedulers and office staff, how to leverage an internal retention specialist for caregivers and how to create a talent manager retention specialist with specific tasks and drastically improve your first 90 days of retention.

TOOL Benefit mix checklist; 90-day retention plan schedule with talent manager job description; Example pay for performance calculator

3:40 – 4:10 p.m.

Networking break, Exhibit Hall open

3:40 – 4:10 p.m.

Networking break, Exhibit Hall open

4:10 – 5:00 p.m.

Navigate high-stakes employment issues around marijuana legalization

Speaker: Joseph Maddaloni, Jr., partner with Schenck, Price, Smith & King LLP in Florham Park, N.J.

Legalization of marijuana for medical and/or recreational purposes is a growing legal trend that has the potential to impact the entire nation. Private duty home care agencies are faced with a new and dizzying set of questions. How does legalization impact your drug policies? What about pre-employment screening? Does marijuana use qualify as a reasonable accommodation? Should you require drug testing and how should you respond to positive results? In this session, attorney Joseph Maddaloni, Jr. will identify and address the risks and provide guidance you need to limit liability regarding marijuana use including hiring, drug testing, treatment and termination.

TOOL Template policy governing marijuana use

4:10 – 5:00 p.m.

Develop a strong mentoring program and drastically reduce employee turnover

Speaker: Laura Shaw-deBruin, executive director, Norwood Seniors Network, Chicago, Ill.

In an industry plagued by high caregiver turnover, Norwood Seniors Network has made drastic strides —reducing its turnover rate from 61% in 2016 to 29% in 2018. The creation of a strong mentoring program at Norwood was a key factor in boosting employee satisfaction and encouraging quality caregivers to remain on staff. During this session, Shaw-deBruin will detail the benefits of having a mentorship program, explain key strategies for creating such a program, outline what a program should include, detail how to incentivize top veteran caregivers to participate and reveal how long new caregivers should continue receiving mentorship. She also will explain how her agency’s program has helped improve employee and client satisfaction.

TOOL Expectations of a dementia mentoring program

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